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Promo codes let you offer discounts to customers at the time of booking. Customers enter a code during checkout to receive a reduced price on their booking.

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What can promo codes do?

Promo codes in XO are typically configured at the platform or venue level and can offer:
  • Percentage discount — e.g., 20% off the total booking
  • Fixed amount off — e.g., €10 off the total booking
  • Free entry — 100% off (useful for press passes or staff)
  • Restricted to specific events — A code that only works for certain events

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How customers use a promo code

  1. The customer browses to the event and starts their booking.
  2. On the booking summary or checkout page, they see a Promo Code field.
  3. They type in the code and click Apply.
  4. The discount is applied immediately and the total updates.
  5. The discounted total is what they pay.
Customers can change or remove a promo code at any time before they finalise their booking. Once the booking is submitted, the promo code and its discount are locked in.

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When are promo codes applied?

Promo codes are applied to a booking while it’s in Draft status. Key rules:
  • The customer can apply, change, or remove a promo code at any time before submitting.
  • If the promo code expires between applying it and paying, the price recalculates automatically — the customer will see the updated total.
  • Once the booking is confirmed, the promo code discount is permanent and cannot be removed.

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Setting up promo codes for your event

Promo codes are managed at the venue/platform level and then linked to specific events. The process for creating and managing promo codes depends on your XO plan. To set up promo codes for your events:
  1. Contact your XO account manager or support at support@thexo.app.
  2. Specify the discount type, amount, code name, validity period, and any event restrictions.
  3. Once created, the code can be shared with your audience via social media, email, or your other channels.
In a future version of the admin panel, self-service promo code management will be available directly from your dashboard.

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Can I limit how many times a code is used?

Yes. Promo codes can be configured with:
  • Maximum uses — How many times the code can be used in total before it stops working
  • One use per customer — Prevents the same customer from using the same code multiple times
  • Expiry date — Code stops working after a specific date/time

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Can I track promo code usage?

Yes. Contact your XO account manager for a usage report, or check with support to see how many times a code has been applied and redeemed.